Wed Apr 1, 9:01 pm ET
CINCINNATI 鈥?The Domino's pizza chain has given away nearly 11,000 free pizzas because of a never-used promotion that a Web customer stumbled upon. Tim McIntyre, spokesman for Ann Arbor, Mich.-based Domino's, said Wednesday that the company had prepared an Internet coupon for an ad campaign that was considered in December but never activated.
McIntyre said somebody discovered that the code word "bailout" was good for a free medium pizza ordered online. The information quickly spread Monday night on the Web, until the code was deactivated Tuesday morning.
The owner of 14 Domino's locations in the Cincinnati area says his stores gave away more than 600 pies. Owner John Glass told The Cincinnati Enquirer that Domino's promised to reimburse him for the pizzas.
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Information from: The Cincinnati Enquirer, http://www.enquirer.com'Bailout' hits Domino's for 11,000 free pizzas. Your thoughts?
Now I want pizza. 鈭犅?
Man, I missed out.'Bailout' hits Domino's for 11,000 free pizzas. Your thoughts?
what the guy above wrote
This is a great promotional opportunity for Domino's. Since nothing in life is really free, the expense for the "Free Pizza" is charged to Advertising. The publicity is very cost effective. Talk about unintentional benefits.
Perfect promotion for tough times. This is a win win circumstance.'Bailout' hits Domino's for 11,000 free pizzas. Your thoughts?
That is so comical!!! Too bad I missed out on getting a free pizza!!!! lol
:)
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