Wednesday, February 15, 2012

What is intergration?

In my exam I said that Lovefilm.com (online film company, where you rent DVD's) can intergrate with domino's and sony so customers can experience a cinema home experience at home with pizza. As when you buy a pizza you get a free rented movie from dominos.



Is that right? Is that integration?What is intergration?
The word can be used in different ways...



You can have 'an integrated strategy', or 'integrated marketing communications', or 'vertical integration in distribution channels'.



It depends on context.



If there wasn't a context given in the exam then interpretation of the word would depend very much on the specific textbook/lecturer use of the word in the course you did.



I wouldn't normally use the word 'integrate' in the sense you did in your answer but that doesn't mean it's wrong - go back and check your text and notes.



P.S it's better if you spell words correctly in exam answers too, especially when the word was included in the question. I'm not trying to hassle you by saying that - just a tip for the future. Little things like bad spelling can give a marker a negative impression of your intellect so they're less likely to interpret ambiguous statements in your favour.



Good luck with your examsWhat is intergration?
It means a combination. All the things can combine as a package.
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